About

Chromatic is a strategy-led branding, advertising and communications consultancy.

Our mission is to create outstanding B2B brands that make human connections to drive growth and build enduring value.

About

Chromatic is a strategy-led branding, advertising and communications consultancy.

Our mission is to create outstanding B2B brands that make human connections to drive growth and build enduring value.

About

Chromatic is a strategy-led branding, advertising and communications consultancy.

Our mission is to create outstanding B2B brands that make human connections to drive growth and build enduring value.

About

Chromatic is a strategy-led branding, advertising and communications consultancy.

Our mission is to create outstanding B2B brands that make human connections to drive growth and build enduring value.

Don’t take our word for it

We work in B2B markets that are complex, commoditised and closely regulated. Here’s what our clients say about working with us.

Working with Chromatic forced us to rethink something fundamental: how we understand our own business, and how we describe it. The result is a shared narrative and beautiful identity that the whole organisation can stand behind. We can now talk about the benefits, the value and the future we are helping to build with a clarity and confidence we simply didn’t have before.

Charlotte Vere

Group Head, Market Development, Core Power

Working with Chromatic forced us to rethink something fundamental: how we understand our own business, and how we describe it. The result is a shared narrative and beautiful identity that the whole organisation can stand behind. We can now talk about the benefits, the value and the future we are helping to build with a clarity and confidence we simply didn’t have before.

Charlotte Vere

Group Head, Market Development, Core Power

Working with Chromatic forced us to rethink something fundamental: how we understand our own business, and how we describe it. The result is a shared narrative and beautiful identity that the whole organisation can stand behind. We can now talk about the benefits, the value and the future we are helping to build with a clarity and confidence we simply didn’t have before.

Charlotte Vere

Group Head, Market Development, Core Power

Our Clients

How we help our clients succeed

Our core team: Experience matters

Located in London, our team of phenomenally experienced creative strategists and strategic creatives works directly with private and publicly listed global brands. We are retained over the long term by organisations who appreciate our expertise, insight, creativity, and ability to keep things simple.

Located in London, our team of phenomenally experienced creative strategists and strategic creatives works directly with private and publicly listed global brands. We are retained over the long term by organisations who appreciate our expertise, insight, creativity, and ability to keep things simple.

Simon Case

Creative Director

Simon has over thirty years of experience in corporate brand creation, design, integrated communications and creative strategy. He has held senior management positions for international agencies in the UK and US where he oversaw the rebranding of Barclays and Land Rover and has advised clients such as BDO, BT, HSBC, L.E.K., Liberty Mutual and Swiss Re.

Simon Case

Creative Director

Simon has over thirty years of experience in corporate brand creation, design, integrated communications and creative strategy. He has held senior management positions for international agencies in the UK and US where he oversaw the rebranding of Barclays and Land Rover and has advised clients such as BDO, BT, HSBC, L.E.K., Liberty Mutual and Swiss Re.

Alec Rattray

Strategy Director

With more than thirty years’ experience, including heading the marketing communications function for a $10bn revenue global services company, Alec works with business leaders to help them analyse and articulate what they stand for and how they can stand out. Alec’s technology and B2B clients have included Accenture, Avanade, Fujifilm, Financial Times, Eversheds, LG, Nomura, Serco, SKF and Tetra Pak.

Alec Rattray

Strategy Director

With more than thirty years’ experience, including heading the marketing communications function for a $10bn revenue global services company, Alec works with business leaders to help them analyse and articulate what they stand for and how they can stand out. Alec’s technology and B2B clients have included Accenture, Avanade, Fujifilm, Financial Times, Eversheds, LG, Nomura, Serco, SKF and Tetra Pak.

Emma Booty

Creative – Brand

Emma has over twenty years of experience in brand creation and design. Her knowledge covers a broad range of sectors with a particular focus on both luxury and tech, which has included clients such as IDG (Foundry), Soho House Group, Babylon, De Beers, The Body Shop, The Future Laboratory and American Express.

Emma Booty

Creative – Brand

Emma has over twenty years of experience in brand creation and design. Her knowledge covers a broad range of sectors with a particular focus on both luxury and tech, which has included clients such as IDG (Foundry), Soho House Group, Babylon, De Beers, The Body Shop, The Future Laboratory and American Express.

Phil Heys

Creative – Brand

Phil has experience spanning several continents in a wide variety of sectors. This diversity has been the key to his continued passion for design and insight-led creative ideas. His experience has been shaped at agencies such as Landor, Superunion, FITCH, Intermarketing, Missouri Creative and Chromatic and enabled him to work with clients like Adidas, Marriott Hotels, HSBC, Pernod Ricard, Nokia to create and define their brands.

Phil Heys

Creative – Brand

Phil has experience spanning several continents in a wide variety of sectors. This diversity has been the key to his continued passion for design and insight-led creative ideas. His experience has been shaped at agencies such as Landor, Superunion, FITCH, Intermarketing, Missouri Creative and Chromatic and enabled him to work with clients like Adidas, Marriott Hotels, HSBC, Pernod Ricard, Nokia to create and define their brands.

Robbie Mason

Creative – Motion Design

Robbie specialises in Motion Graphics and Video Post-Production. Since achieving a 1st class BA honours in Digital Media from the University of Hertfordshire, he has worked with a variety of businesses, from start-ups to international brands and Fortune 100 companies.

Robbie Mason

Creative – Motion Design

Robbie specialises in Motion Graphics and Video Post-Production. Since achieving a 1st class BA honours in Digital Media from the University of Hertfordshire, he has worked with a variety of businesses, from start-ups to international brands and Fortune 100 companies.

Rita Araujo

Creative – Brand

Rita graduated from the University of Porto with a degree in Communication Design and a post-grad in Graphic Design and Editorial Projects. She has over 10 years of experience working on brand creation and expression for agencies such as Saatchi & Saatchi and Fitch. Her specialties are Editorial and Digital Design, Graphic Identity and Art Direction and she is fluent in both English and Portuguese.

Rita Araujo

Creative – Brand

Rita graduated from the University of Porto with a degree in Communication Design and a post-grad in Graphic Design and Editorial Projects. She has over 10 years of experience working on brand creation and expression for agencies such as Saatchi & Saatchi and Fitch. Her specialties are Editorial and Digital Design, Graphic Identity and Art Direction and she is fluent in both English and Portuguese.

How we work

01

01

Strategic

Strategic

We analyse market contexts to align objectives with opportunities, enabling clients to realise the full potential of their brands.

We analyse market contexts to align objectives with opportunities, enabling clients to realise the full potential of their brands.

02

02

Creative

Creative

We analyse market contexts to align objectives with opportunities, enabling clients to realise the full potential of their brands.

We analyse market contexts to align objectives with opportunities, enabling clients to realise the full potential of their brands.

03

03

Experienced

Experienced

We analyse market contexts to align objectives with opportunities, enabling clients to realise the full potential of their brands.

We analyse market contexts to align objectives with opportunities, enabling clients to realise the full potential of their brands.

04

04

Collaborative

Collaborative

We analyse market contexts to align objectives with opportunities, enabling clients to realise the full potential of their brands.

We analyse market contexts to align objectives with opportunities, enabling clients to realise the full potential of their brands.

05

05

Clear

Clear

We analyse market contexts to align objectives with opportunities, enabling clients to realise the full potential of their brands.

We analyse market contexts to align objectives with opportunities, enabling clients to realise the full potential of their brands.

We belive in the benefits of long-term relationships

Strategies change, markets move, and technologies advance. So businesses - and their brands - must also adapt. We value long-term partnerships because deep understanding - and the trust that comes with it - can only be built over time.

Strategies change, markets move, and technologies advance. So businesses - and their brands - must also adapt. We value long-term partnerships because deep understanding - and the trust that comes with it - can only be built over time.

7+ years

7+ years

7+ years

7+ years

7+ years

7+ years

3+ years

3+ years

7+ years

3+ years

Social Commitment

As many organisations recognise, giving is hugely rewarding. As social beings, we are naturally motivated to share our skills and knowledge and contribute to causes that matter to us.
At Chromatic we strongly support the notion that businesses are part of communities and not just part of the economy. We seek opportunities to ‘do our bit’ to create a more just and sustainable society.

As many organisations recognise, giving is hugely rewarding. As social beings, we are naturally motivated to share our skills and knowledge and contribute to causes that matter to us.
At Chromatic we strongly support the notion that businesses are part of communities and not just part of the economy. We seek opportunities to ‘do our bit’ to create a more just and sustainable society.