Liberty Mutual
Together. We raise the bar
Strategy. Proposition. Advertising. Launch
Chromatic partnered with Liberty Mutual to develop a new proposition and integrated advertising campaign which aligns its B2B services in North America and communicates a bolder and more strategic proposition: “Liberty is here for you. Today. Tomorrow. Together.”
Background
+
Opportunity
+
Promise & Value Proposition
+
Campaign Strategy
+
Activation
+
Liberty Mutual
Together. We raise the bar
Strategy. Proposition. Advertising. Launch
Chromatic partnered with Liberty Mutual to develop a new proposition and integrated advertising campaign which aligns its B2B services in North America and communicates a bolder and more strategic proposition: “Liberty is here for you. Today. Tomorrow. Together.”
Background
+
Opportunity
+
Promise & Value Proposition
+
Campaign Strategy
+
Activation
+
Liberty Mutual
Together. We raise the bar
Strategy. Proposition. Advertising. Launch
Chromatic partnered with Liberty Mutual to develop a new proposition and integrated advertising campaign which aligns its B2B services in North America and communicates a bolder and more strategic proposition: “Liberty is here for you. Today. Tomorrow. Together.”
Background
+
Opportunity
+
Promise & Value Proposition
+
Campaign Strategy
+
Activation
+
“Ican’tthankChromaticenoughfortheirguidance,patienceandcreativityingettingustowhereweare.YoutrulyunderstandtheheartandsoulofLiberty,andbroughtittolifeinthiswork.”
Susan DuHamel
Chief Marketing Officer, Global Risk Solutions at Liberty Mutual Insurance
“IwanttogoonrecordassayingwhoeverisdesigningtheLibertyadsforLeader’sEdgeisknockingitoutofthebox!WheneverIseecreativethatunderstandsthatthereadersofLeader’sEdgearewritingenterprisewidepoliciesformidandlargesizedcorporations,Imakesuretorequestthoseadsgetthebestpositioningpossible!”
Managing Editor
Insurance Industry Publication
“Ican’tthankChromaticenoughfortheirguidance,patienceandcreativityingettingustowhereweare.YoutrulyunderstandtheheartandsoulofLiberty,andbroughtittolifeinthiswork.”
Susan DuHamel
Chief Marketing Officer, Global Risk Solutions at Liberty Mutual Insurance
“IwanttogoonrecordassayingwhoeverisdesigningtheLibertyadsforLeader’sEdgeisknockingitoutofthebox!WheneverIseecreativethatunderstandsthatthereadersofLeader’sEdgearewritingenterprisewidepoliciesformidandlargesizedcorporations,Imakesuretorequestthoseadsgetthebestpositioningpossible!”
Managing Editor
Insurance Industry Publication
“Ican’tthankChromaticenoughfortheirguidance,patienceandcreativityingettingustowhereweare.YoutrulyunderstandtheheartandsoulofLiberty,andbroughtittolifeinthiswork.”
Susan DuHamel
Chief Marketing Officer, Global Risk Solutions at Liberty Mutual Insurance
“IwanttogoonrecordassayingwhoeverisdesigningtheLibertyadsforLeader’sEdgeisknockingitoutofthebox!WheneverIseecreativethatunderstandsthatthereadersofLeader’sEdgearewritingenterprisewidepoliciesformidandlargesizedcorporations,Imakesuretorequestthoseadsgetthebestpositioningpossible!”
Managing Editor
Insurance Industry Publication
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