Onro

What goes around, comes around

Strategy. Naming. Identity. Digital. Advertising. Launch

The pre loved market its surging, and for a whole host of reasons. A 2021 report from GlobalData shows that the resale market is growing 11 times faster than traditional retail. And  Ebay’s annual revenue was up by 217.30% in 2021.

Some people are adopting pre-loved to make money or bag bargains; some are decluttering; others revel in being eclectic. These personal reasons are also part of a burgeoning social cause: an appreciation of the need for a more circular economy in which we are empowered to re-use, repair and repurpose products.

So with such growth in sustainable consumerism, it was a good time to launch a new ‘preloved’ brand built on a platform that enables the seamless purchase and delivery of second hand goods.

Strategy and Promise

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Expression: Naming

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Expression: Design

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Activation: Mobile app and TV Advertising

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Into the Future

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Onro

What goes around, comes around

Strategy. Naming. Identity. Digital. Advertising. Launch

Founded in 2021, MajorKey is a technology strategy, design, and operations partner with offices located in Lombard, IL (near Chicago), Buenos Aires, Argentina and Pune, India. With a workforce exceeding 600 employees, MajorKey collaborates with both public and private organizations worldwide. The company’s mission is to enhance experiences through integrated technologies, offering services such as Digital Strategy, Enterprise Service Management, Identity Access Management, DevOps and Software Development, Cloud Adoption, and Managed Services.

Strategy and Promise

+

Expression: Naming

+

Expression: Design

+

Activation: Mobile app and TV Advertising

+

Into the Future

+

Onro

What goes around, comes around

Strategy. Naming. Identity. Digital. Advertising. Launch

The pre loved market its surging, and for a whole host of reasons. A 2021 report from GlobalData shows that the resale market is growing 11 times faster than traditional retail. And  Ebay’s annual revenue was up by 217.30% in 2021.

Some people are adopting pre-loved to make money or bag bargains; some are decluttering; others revel in being eclectic. These personal reasons are also part of a burgeoning social cause: an appreciation of the need for a more circular economy in which we are empowered to re-use, repair and repurpose products.

So with such growth in sustainable consumerism, it was a good time to launch a new ‘preloved’ brand built on a platform that enables the seamless purchase and delivery of second hand goods.

Strategy and Promise

+

Expression: Naming

+

Expression: Design

+

Activation: Mobile app and TV Advertising

+

Into the Future

+

Onro

What goes around, comes around

Strategy. Naming. Identity. Digital. Advertising. Launch

Founded in 2021, MajorKey is a technology strategy, design, and operations partner with offices located in Lombard, IL (near Chicago), Buenos Aires, Argentina and Pune, India. With a workforce exceeding 600 employees, MajorKey collaborates with both public and private organizations worldwide. The company’s mission is to enhance experiences through integrated technologies, offering services such as Digital Strategy, Enterprise Service Management, Identity Access Management, DevOps and Software Development, Cloud Adoption, and Managed Services.

Strategy and Promise

+

Expression: Naming

+

Expression: Design

+

Activation: Mobile app and TV Advertising

+

Into the Future

+