Economics of Mutuality
A Better Way To See and Do Business
Strategy. Proposition. Naming. Identity. Digital.
CORE POWER is engineering a new industry: ship-based nuclear energy. Chromatic created a strategic brand platform, brand identity system and integrated communication channels that bring a category-defining business to life.
Context
+
Opportunity
+
Strategy
+
Visual Identity
+
Activation
+
Economics of Mutuality
A Better Way To See and Do Business
Strategy. Proposition. Naming. Identity. Digital.
CORE POWER is engineering a new industry: ship-based nuclear energy. Chromatic created a strategic brand platform, brand identity system and integrated communication channels that bring a category-defining business to life.
Context
+
Opportunity
+
Strategy
+
Visual Identity
+
Activation
+
Economics of Mutuality
A Better Way To See and Do Business
Strategy. Proposition. Naming. Identity. Digital.
CORE POWER is engineering a new industry: ship-based nuclear energy. Chromatic created a strategic brand platform, brand identity system and integrated communication channels that bring a category-defining business to life.
Context
+
Opportunity
+
Strategy
+
Visual Identity
+
Activation
+
“ThevisionbehindtheEconomicsofMutualityoperatingmodelisambitious.Theorganizationthatadvancesandimplementsitismulti-dimensional.SothetaskwesetChromaticofhelpingustore-articulatethemodelandre-brandtheorganizationwasformidable.ButI’mdelightedtoreportthatSimon,Alecandtheirteamexcelledineveryphaseoftheprocess.Asweseektransformationoftheeconomybyequippingbusinessestobeaforceforgood,wenowhaveaclear,conciseandeffectiveplatformtostandon.”
Nick Gulliver
Director of Strategic Communications, Economics of Mutuality Alliance
Economics of Mutuality Logo – Before and After
“ThevisionbehindtheEconomicsofMutualityoperatingmodelisambitious.Theorganizationthatadvancesandimplementsitismulti-dimensional.SothetaskwesetChromaticofhelpingustore-articulatethemodelandre-brandtheorganizationwasformidable.ButI’mdelightedtoreportthatSimon,Alecandtheirteamexcelledineveryphaseoftheprocess.Asweseektransformationoftheeconomybyequippingbusinessestobeaforceforgood,wenowhaveaclear,conciseandeffectiveplatformtostandon.”
Nick Gulliver
Director of Strategic Communications, Economics of Mutuality Alliance
Economics of Mutuality Logo – Before and After
“ThevisionbehindtheEconomicsofMutualityoperatingmodelisambitious.Theorganizationthatadvancesandimplementsitismulti-dimensional.SothetaskwesetChromaticofhelpingustore-articulatethemodelandre-brandtheorganizationwasformidable.ButI’mdelightedtoreportthatSimon,Alecandtheirteamexcelledineveryphaseoftheprocess.Asweseektransformationoftheeconomybyequippingbusinessestobeaforceforgood,wenowhaveaclear,conciseandeffectiveplatformtostandon.”
Nick Gulliver
Director of Strategic Communications, Economics of Mutuality Alliance
Economics of Mutuality Logo – Before and After
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