Liberty Mutual GTS
Serious can be amusing – and delightful
Brand Strategy. Proposition Development. Advertising Campaign.
We created a simple, ownable idea to inform a multidimensional campaign and drive growth for a leading global institutional investment manager.
Background
+
Campaign
+
Results
+
Liberty Mutual GTS
Serious can be amusing – and delightful
Brand Strategy. Proposition Development. Advertising Campaign.
We created a simple, ownable idea to inform a multidimensional campaign and drive growth for a leading global institutional investment manager.
Background
+
Campaign
+
Results
+
Liberty Mutual GTS
Serious can be amusing – and delightful
Brand Strategy. Proposition Development. Advertising Campaign.
We created a simple, ownable idea to inform a multidimensional campaign and drive growth for a leading global institutional investment manager.
Background
+
Campaign
+
Results
+
Campaign 2024 – 2025
“Ourclientsenterintodealsbelievingthattheywillbesuccessful.Theybuyinsurancetoprotectthemselvesagainstunforeseenissues.Ournewcampaign,withmarketleadingChromatic,usesfairytalesasareminderthataprudentdealmakerexpectstheunexpectedbecausenoteverydealendshappilyeverafter.”
Rowan Bamford
President, Liberty Global Transaction Solutions
Campaign 2023
Campaign 2021 - 2022
Campaign 2024 – 2025
“Ourclientsenterintodealsbelievingthattheywillbesuccessful.Theybuyinsurancetoprotectthemselvesagainstunforeseenissues.Ournewcampaign,withmarketleadingChromatic,usesfairytalesasareminderthataprudentdealmakerexpectstheunexpectedbecausenoteverydealendshappilyeverafter.”
Rowan Bamford
President, Liberty Global Transaction Solutions
Campaign 2023
Campaign 2021 - 2022
Campaign 2024 – 2025
“Ourclientsenterintodealsbelievingthattheywillbesuccessful.Theybuyinsurancetoprotectthemselvesagainstunforeseenissues.Ournewcampaign,withmarketleadingChromatic,usesfairytalesasareminderthataprudentdealmakerexpectstheunexpectedbecausenoteverydealendshappilyeverafter.”
Rowan Bamford
President, Liberty Global Transaction Solutions
Campaign 2023
Campaign 2021 - 2022
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